Free creator tool
Benchmark creator engagement in seconds. Compare performance to platform averages, view percentile rank, and interpret whether the profile is underperforming, average, or top-tier.
Benchmark Gauge
71
benchmark score
Interpretation
Average
Top 50%
Industry Average
4.4%
Your Position
Top 50%
Vs Average
+0.4%
Platform Benchmarks (Instagram)
nano
Avg 6.5%
Top 25%: 8.0%+
micro
Avg 4.4%
Top 25%: 5.6%+
macro
Avg 2.3%
Top 25%: 2.9%+
mega
Avg 1.0%
Top 25%: 1.3%+
Benchmarks are directional ranges by platform and follower tier. Use this score to compare profiles quickly, then confirm with recent post-level performance trends.
What it is
The Engagement Benchmark Checker evaluates an influencer's engagement rate against platform-specific benchmark tiers based on follower count.
Why it matters
Adds context to raw engagement percentages
Helps shortlist stronger creators faster
Improves consistency in creator vetting
Reduces guesswork in campaign selection
Step 01
Select platform and enter follower count
Step 02
Enter the creator's engagement rate
Step 03
Review benchmark score and percentile rank
Step 04
Use interpretation to guide shortlist decisions
Next step
Use Collab Tower to discover opt-in creators and evaluate fit with clearer performance context.
Start Matching — From $49Use cases
Once the plan looks workable, explore the creator use cases that match your platform, niche, and team type.